Pacifico
Pinball
Pacifico was popularized in the 1970s by surfers traveling down the Baja coast in search of hidden breaks, along the way discovering Pacifico in local beachside cantinas. To bring consumers closer to this story for a sampling program, we refurbished 3 vintage pinball machines and worked with artist Alan Berry Rhys to create bold graphics that celebrates this vibe.
GAME BOARD
We worked closely with artist Alan Berry Rhys to take various elements and icons from Pacifico’s brand story and the 1970s Baja surf scene in a style that blends retro pinball machine graphics and hand painted cantina signs of the time
